Understand what the latest advertising regulation means for your business and how you can succeed.

What's the difference between a trademark, business or domain registration? This guide explains it for you.

In a regulated market, your unique brand and proposition is critical. Here are tips on how to do it.

Craft an engaging story about you and your practice all within the advertising guidelines.

Use actions, positioning and facial expressions for clients engagement in the clinic and videos content.

A picture tells a thousand words. Get the fundamentals in place to  use imagery well, compliantly.

Get started with just your phone camera and basic tools to capture photos that help you shine.

Learn how to use photography with human and behavioural psychology to take your photography to the next level.

Be a thought leader, educate your clients without mentioning prescription products.

Using your booking systems and client notifications for engagement and retention.

Build a plan to win clients, compliantly, and grow. Go beyond the traditional channels.

Satisfaction equals reality minus expectation. Maximise the client experience to create advocates.

Retaining a clients is cost effective way to grow, plus, happy clients refer and promote.

Engage your community and build a presence to drive word-of-mouth.

Social media can still be a great tool, if you work within the regulations. See how.

Sustainability is a hot topic, see how you can elevate your practice and tell your clients.